As the rate of inflation around the world decreased, the Swedish furniture and home furnishings company Ikea increased its investments in price reductions and started slashing prices in several nations.
In an effort to moderate price hikes that were implemented in 2022, the corporation is extending its price reductions in all of its international markets in 2024. This action coincides with declining raw material and transportation costs.
“We are doing it in all the markets where we operate,” Tolga Öncü, head of retail at Inkga Group, the biggest owner of Ikea stores, told CNBC on Monday.
"Now is the time for businesses like Ikea to focus on pricing instead of profitability," he stated, noting that many consumers had "thinner wallets." According to Öncü, the shop has seen an increase in both consumers and things sold as a result of the price reductions, which began in September in Europe.
According to Reuters, Ingka invested more than 1 billion euros ($1.1 billion) on price reductions across all of the markets it serves between September and November.
According to Ingka's January statement, the company has invested 55 million euros to reduce the prices of over 1,500 products, including the well-known Billy bookshelf, which is now 20% less expensive in Canada.
Following a significant disruption to commercial shipping in the Red Sea, the Swedish retailer issued a delay warning some months prior, and now it has committed to keep slashing prices.
Since December 2023, a series of Houthi strikes have raised safety concerns, causing billions of dollars' worth of cargo to be redirected.
"We are more and better equipped than we have ever been, so we will stick to our promise to continue decreasing the prices in all the countries where we operate," despite the geopolitical dangers they face in the Red Sea Öncü said,.
“In Ikea, it’s all about serving the many,” he said. “The dreams and desires of many people to have a better home hasn’t changed due to economical touch challenges, so I’m happy that we can contribute to provide more affordable and more sustainable products to the many people.”
The Ingka Group intends to expand its mall portfolio by placing Ikea stores as the focal point of its shopping complexes. According to The Wall Street Journal, the holding firm wants to transform Ikea stores into attractions by adding restaurants, co-working spaces, and other amenities.
(Source:www.cnbc.com)
In an effort to moderate price hikes that were implemented in 2022, the corporation is extending its price reductions in all of its international markets in 2024. This action coincides with declining raw material and transportation costs.
“We are doing it in all the markets where we operate,” Tolga Öncü, head of retail at Inkga Group, the biggest owner of Ikea stores, told CNBC on Monday.
"Now is the time for businesses like Ikea to focus on pricing instead of profitability," he stated, noting that many consumers had "thinner wallets." According to Öncü, the shop has seen an increase in both consumers and things sold as a result of the price reductions, which began in September in Europe.
According to Reuters, Ingka invested more than 1 billion euros ($1.1 billion) on price reductions across all of the markets it serves between September and November.
According to Ingka's January statement, the company has invested 55 million euros to reduce the prices of over 1,500 products, including the well-known Billy bookshelf, which is now 20% less expensive in Canada.
Following a significant disruption to commercial shipping in the Red Sea, the Swedish retailer issued a delay warning some months prior, and now it has committed to keep slashing prices.
Since December 2023, a series of Houthi strikes have raised safety concerns, causing billions of dollars' worth of cargo to be redirected.
"We are more and better equipped than we have ever been, so we will stick to our promise to continue decreasing the prices in all the countries where we operate," despite the geopolitical dangers they face in the Red Sea Öncü said,.
“In Ikea, it’s all about serving the many,” he said. “The dreams and desires of many people to have a better home hasn’t changed due to economical touch challenges, so I’m happy that we can contribute to provide more affordable and more sustainable products to the many people.”
The Ingka Group intends to expand its mall portfolio by placing Ikea stores as the focal point of its shopping complexes. According to The Wall Street Journal, the holding firm wants to transform Ikea stores into attractions by adding restaurants, co-working spaces, and other amenities.
(Source:www.cnbc.com)
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