Volkswagen's current challenges—ranging from underutilized factories to unsold electric vehicles (EVs)—are causing significant tensions between its management and powerful labor unions. This crisis is not isolated but symptomatic of a broader struggle faced by automakers across Europe. Key drivers include costly labor, complex governance structures, misjudged investments in EV production, and a sluggish European market that has been worsened by competition from Chinese carmakers.
The complexities of managing costs, production, and sales in a saturated market are particularly felt in Germany. Volkswagen, the world's second-largest carmaker, has come under immense pressure to reverse its declining revenues, especially from its key markets in China and Germany. A Reuters review of factory capacity utilization data shows that the problems are not unique to VW. Other major automakers, like Renault and Stellantis, also face issues with factory overcapacity, particularly in high-cost European markets.
The Cost Burden and the Labor Showdown
Volkswagen's primary hurdle is navigating labor agreements and plant utilization in its home country, Germany. These high labor costs—among the highest in the global automotive industry—are making it challenging to compete, particularly as EV production ramps up. German factory workers earn around €59 per hour compared to just €3 an hour in China, putting significant strain on VW's cost structure. This disparity is worsened by political pressure to keep jobs in Germany, where much of Volkswagen's EV production is now based. "Premium costs and mobility for all are not compatible," VW's CFO Arno Antlitz admitted, reflecting how high operational costs are hurting the company.
The mounting pressure between management and unions has sparked calls for new strategies to retain jobs. One of Volkswagen’s most underutilized plants, located in Osnabrueck, is running at just 30% capacity, and its future remains uncertain. The union representative at the plant, Stephan Soldanski, expressed concerns about the lack of future planning for models beyond 2026, stating, "We need ideas... We don't want a slow death". The threat of plant closures and job losses looms large, as Volkswagen has scrapped a long-standing job security agreement in its German plants, enabling potential layoffs from mid-2025 unless new deals are negotiated.
Wider Industry Trends: An East-West Divide
The challenges facing Volkswagen reflect a broader east-west divide within the European auto industry. Factory utilization rates in high-cost countries like Germany, France, Italy, and the UK have been declining, while plants in lower-cost regions such as Slovakia, the Czech Republic, and Spain operate at higher capacity. Across Europe, the overall factory utilization rate for automakers dropped from 70% in 2019 to 60% in 2023. In contrast, plants in lower-cost countries saw only a slight dip from 83% to 79%.
Renault, Stellantis, and BMW are also grappling with similar underutilization issues in their home markets. Stellantis, for instance, has been cutting jobs and shifting production to lower-cost regions like Slovakia, where its Citroën e-C3 will be produced. Renault has already eliminated thousands of jobs as part of a major cost-cutting drive. Ford has also announced significant job cuts in its European plants, with plans to stop production in Germany and ramp up operations in Spain.
Shifting Production Eastward: An Inevitable Trend
As high operational costs and sluggish demand continue to plague Western Europe, automakers are increasingly shifting production to lower-cost regions in Central and Eastern Europe. Volkswagen is not immune to this trend. Several automakers are setting up joint ventures with Chinese firms to produce cheaper EV models in these lower-cost regions, a move that is expected to accelerate in the coming years. Stellantis, for example, will partner with China's Leapmotor to produce EVs in Poland, while its Citroën e-C3 will also be manufactured in Slovakia.
The growing presence of Chinese automakers like BYD and Chery in Europe is adding another layer of competition. These companies are establishing production facilities in countries like Hungary, Turkey, and Poland, where operational costs are lower. This eastward shift in production has led experts like Andy Palmer, chairman of Slovak battery maker Inobat, to predict that the divide between high-cost Western European and low-cost Eastern European production will only grow.
A Shrinking European Market and Political Backlash
As automakers grapple with rising costs, they are also facing shrinking demand in Europe. Sales of new cars in Europe fell by 18% in August 2023, with EV sales plunging by 44% during the same period. High interest rates and inflationary pressures are deterring consumers from making big purchases, adding another challenge for companies like Volkswagen, which have invested heavily in EV production but are struggling to sell them at the expected volume.
Volkswagen is facing a crucial test in its upcoming negotiations with labor unions, which will begin on September 25. These talks are expected to be contentious, as the company has already indicated that plant closures in Germany are possible. However, labor representatives—who hold half the seats on Volkswagen’s supervisory board—are unlikely to approve drastic measures without significant concessions from management.
The political ramifications of these plant closures extend beyond Volkswagen. Other major German industrial players, including BASF and Thyssenkrupp, are also contemplating scaling back their operations due to similar cost pressures. If Volkswagen and other automakers begin closing plants, the impact could ripple across Germany’s broader industrial landscape.
The Future: Can Volkswagen Turn Things Around?
Volkswagen’s CFO has stated that the company has one to two years to reverse its fortunes, with a particular focus on cutting costs and addressing overcapacity. However, its reliance on producing expensive EV models at high-cost German plants presents a significant challenge, especially as demand for these vehicles remains tepid. The company's efforts to develop more affordable EV models have been criticized for lagging behind competitors, such as Stellantis, which offers cheaper models like the Fiat 500e.
While Volkswagen faces a long road to recovery, it is not alone in its struggles. The broader European automotive industry must grapple with rising operational costs, increasing competition from Chinese automakers, and a shrinking market. The shift in production to lower-cost regions in Central and Eastern Europe is accelerating, and unless Western European automakers can find ways to reduce costs or boost demand, they may continue to see their home markets lose ground.
In the coming months, the outcomes of negotiations between Volkswagen and its labor unions could set the stage for how aggressively the company—and perhaps the wider industry—pursues cost-cutting measures, plant closures, and restructuring efforts.
(Source:www.reuters.com)
The complexities of managing costs, production, and sales in a saturated market are particularly felt in Germany. Volkswagen, the world's second-largest carmaker, has come under immense pressure to reverse its declining revenues, especially from its key markets in China and Germany. A Reuters review of factory capacity utilization data shows that the problems are not unique to VW. Other major automakers, like Renault and Stellantis, also face issues with factory overcapacity, particularly in high-cost European markets.
The Cost Burden and the Labor Showdown
Volkswagen's primary hurdle is navigating labor agreements and plant utilization in its home country, Germany. These high labor costs—among the highest in the global automotive industry—are making it challenging to compete, particularly as EV production ramps up. German factory workers earn around €59 per hour compared to just €3 an hour in China, putting significant strain on VW's cost structure. This disparity is worsened by political pressure to keep jobs in Germany, where much of Volkswagen's EV production is now based. "Premium costs and mobility for all are not compatible," VW's CFO Arno Antlitz admitted, reflecting how high operational costs are hurting the company.
The mounting pressure between management and unions has sparked calls for new strategies to retain jobs. One of Volkswagen’s most underutilized plants, located in Osnabrueck, is running at just 30% capacity, and its future remains uncertain. The union representative at the plant, Stephan Soldanski, expressed concerns about the lack of future planning for models beyond 2026, stating, "We need ideas... We don't want a slow death". The threat of plant closures and job losses looms large, as Volkswagen has scrapped a long-standing job security agreement in its German plants, enabling potential layoffs from mid-2025 unless new deals are negotiated.
Wider Industry Trends: An East-West Divide
The challenges facing Volkswagen reflect a broader east-west divide within the European auto industry. Factory utilization rates in high-cost countries like Germany, France, Italy, and the UK have been declining, while plants in lower-cost regions such as Slovakia, the Czech Republic, and Spain operate at higher capacity. Across Europe, the overall factory utilization rate for automakers dropped from 70% in 2019 to 60% in 2023. In contrast, plants in lower-cost countries saw only a slight dip from 83% to 79%.
Renault, Stellantis, and BMW are also grappling with similar underutilization issues in their home markets. Stellantis, for instance, has been cutting jobs and shifting production to lower-cost regions like Slovakia, where its Citroën e-C3 will be produced. Renault has already eliminated thousands of jobs as part of a major cost-cutting drive. Ford has also announced significant job cuts in its European plants, with plans to stop production in Germany and ramp up operations in Spain.
Shifting Production Eastward: An Inevitable Trend
As high operational costs and sluggish demand continue to plague Western Europe, automakers are increasingly shifting production to lower-cost regions in Central and Eastern Europe. Volkswagen is not immune to this trend. Several automakers are setting up joint ventures with Chinese firms to produce cheaper EV models in these lower-cost regions, a move that is expected to accelerate in the coming years. Stellantis, for example, will partner with China's Leapmotor to produce EVs in Poland, while its Citroën e-C3 will also be manufactured in Slovakia.
The growing presence of Chinese automakers like BYD and Chery in Europe is adding another layer of competition. These companies are establishing production facilities in countries like Hungary, Turkey, and Poland, where operational costs are lower. This eastward shift in production has led experts like Andy Palmer, chairman of Slovak battery maker Inobat, to predict that the divide between high-cost Western European and low-cost Eastern European production will only grow.
A Shrinking European Market and Political Backlash
As automakers grapple with rising costs, they are also facing shrinking demand in Europe. Sales of new cars in Europe fell by 18% in August 2023, with EV sales plunging by 44% during the same period. High interest rates and inflationary pressures are deterring consumers from making big purchases, adding another challenge for companies like Volkswagen, which have invested heavily in EV production but are struggling to sell them at the expected volume.
Volkswagen is facing a crucial test in its upcoming negotiations with labor unions, which will begin on September 25. These talks are expected to be contentious, as the company has already indicated that plant closures in Germany are possible. However, labor representatives—who hold half the seats on Volkswagen’s supervisory board—are unlikely to approve drastic measures without significant concessions from management.
The political ramifications of these plant closures extend beyond Volkswagen. Other major German industrial players, including BASF and Thyssenkrupp, are also contemplating scaling back their operations due to similar cost pressures. If Volkswagen and other automakers begin closing plants, the impact could ripple across Germany’s broader industrial landscape.
The Future: Can Volkswagen Turn Things Around?
Volkswagen’s CFO has stated that the company has one to two years to reverse its fortunes, with a particular focus on cutting costs and addressing overcapacity. However, its reliance on producing expensive EV models at high-cost German plants presents a significant challenge, especially as demand for these vehicles remains tepid. The company's efforts to develop more affordable EV models have been criticized for lagging behind competitors, such as Stellantis, which offers cheaper models like the Fiat 500e.
While Volkswagen faces a long road to recovery, it is not alone in its struggles. The broader European automotive industry must grapple with rising operational costs, increasing competition from Chinese automakers, and a shrinking market. The shift in production to lower-cost regions in Central and Eastern Europe is accelerating, and unless Western European automakers can find ways to reduce costs or boost demand, they may continue to see their home markets lose ground.
In the coming months, the outcomes of negotiations between Volkswagen and its labor unions could set the stage for how aggressively the company—and perhaps the wider industry—pursues cost-cutting measures, plant closures, and restructuring efforts.
(Source:www.reuters.com)