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11/09/2024

Apple, And Google’s Losses In Major Legal Battles In EU Has Implications For The Wider Tech Industry




Apple, And Google’s Losses In Major Legal Battles In EU Has Implications For The Wider Tech Industry
In a significant victory for the European Union’s regulatory efforts, both Apple and Google have lost major legal battles over back taxes and antitrust violations. These rulings, which enforce billions in fines and taxes, not only mark a shift in the EU's relationship with Big Tech but also have broader implications for the tech industry globally, signaling that multinational corporations may face increasing scrutiny over their financial and competitive practices. The Court of Justice of the European Union (CJEU) rejected appeals from both tech giants, reinforcing the EU’s commitment to holding these corporations accountable.
 
Apple Loses Appeal on $14.4 Billion Tax Order
 
Apple’s defeat came as the EU’s top court upheld a 2016 European Commission order requiring the company to pay 13 billion euros ($14.4 billion) in back taxes to Ireland. This case stemmed from a lengthy investigation into tax arrangements between the tech giant and the Irish government. For over two decades, Apple benefited from favorable tax rulings that dramatically reduced its tax rate, allowing the company to pay as little as 0.005% in taxes on its European profits in 2014.
 
The European Commission ruled that these tax arrangements constituted illegal state aid, giving Apple an unfair advantage over competitors. Both Apple and Ireland, whose low corporate tax rates have made it a popular destination for tech companies to establish their European headquarters, challenged the ruling. However, the CJEU sided with the European Commission, stating, "Ireland granted Apple unlawful aid which Ireland is required to recover."
 
This decision is the final word on the matter, leaving Apple with no further avenues for appeal. In response, Apple criticized the ruling, arguing that it is being unfairly targeted. "The European Commission is trying to retroactively change the rules and ignore that, as required by international tax law, our income was already subject to taxes in the U.S.," the company said. Despite Apple’s protests, the ruling reinforces the EU’s determination to crack down on sweetheart tax deals that benefit multinational corporations at the expense of fair competition and fiscal fairness.
 
Google Faces Antitrust Defeat Over $2.7 Billion Fine
 
At the same time, Alphabet’s Google also faced defeat in a separate but equally important legal battle in the European Union. The CJEU upheld a 2.42 billion euro ($2.7 billion) fine levied against Google for antitrust violations. The fine, originally imposed by the European Commission in 2017, was part of the EU’s broader campaign to regulate Big Tech’s market dominance and protect smaller European competitors.
 
The European Commission had accused Google of using its dominant position in the online search market to promote its own price comparison shopping service, Google Shopping, over rivals. This practice, according to regulators, gave Google an unfair advantage, resulting in smaller businesses being pushed out of the market and reduced choices for consumers.
 
"In particular, the conduct of undertakings in a dominant position that has the effect of hindering competition on the merits and is thus likely to cause harm to individual undertakings and consumers is prohibited," the CJEU judges said in their ruling. The decision marks another major setback for Google, which has been hit with a series of antitrust fines in the EU over the past decade, amounting to 8.25 billion euros in total.
 
Google has consistently defended its actions, arguing that its services benefit consumers and enhance competition. Following the ruling, the company expressed disappointment, stating that it had made significant changes to comply with the European Commission’s 2017 decision. However, the CJEU ruling affirms the EU’s stance on regulating the dominant behavior of tech companies to ensure a level playing field for all competitors.
 
Broader Implications for Big Tech
 
The outcomes of these cases highlight the European Union’s ongoing battle against perceived abuses by multinational tech corporations. Led by EU antitrust chief Margrethe Vestager, the European Commission has pursued a series of investigations into the financial and competitive practices of companies like Apple, Google, Amazon, and Facebook.
 
These rulings come at a time when global regulators are increasingly scrutinizing the role of Big Tech in the global economy. The EU’s aggressive approach, particularly against tax evasion and monopolistic behavior, is setting a standard that other regions may follow. As a result, companies like Apple and Google are not only facing hefty financial penalties but also potential structural changes to their business models.
 
For Google, this latest defeat may not be the last. The company is currently fighting additional antitrust charges related to its Android mobile operating system and its AdSense advertising platform. It is also contending with fresh charges that could force the company to divest parts of its highly profitable adtech business.
 
Apple’s loss in its tax case underscores the EU’s determination to crack down on corporate tax avoidance schemes that allow multinational companies to benefit from special tax deals in member states like Ireland. The case also sends a message that the EU will not tolerate tax arrangements that distort the internal market, even if they have been in place for decades.
 
The legal defeats for Apple and Google signal a broader trend of increasing regulatory pressure on tech giants. The EU’s insistence on fair competition and equitable taxation is a clear indication that multinationals will continue to face strict scrutiny in Europe. As the global regulatory landscape shifts, companies will need to navigate a more complex and restrictive environment where their market practices are held accountable, not only by shareholders but also by governments and courts.
 
(Source:www.reuters.com)

Christopher J. Mitchell

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