In just a dozen years, the French company Wonderbox has become the European market leader by providing customers a new way of consuming in their spare time. Since then, the gift box concept has been widely duplicated but seldom matched by newcomers, if at all. By the way, the job does not only require marketing skills. Gift box designing is a job that would no longer exist without a sense of financial and operational discipline. Fabrice Lepine, the CEO of Wonderbox, relates how his company remains at the top.