Sections

ideals
Business Essentials for Professionals



Companies
30/06/2024

In China, Apple's Vision Pro Is Being Delivered At A Greater Cost Than In The United States




In China, Apple's Vision Pro Is Being Delivered At A Greater Cost Than In The United States
This week, Apple's mixed-reality headset—which retails for around 18% more than it does in the United States—started shipping to China.  In China, the device's starting price is 29,999 yuan, or $4,128; in the United States, its retail price is $3,500.
 
When questioned by the media, a Beijing-based consumer going by the surname Chen revealed that he had suggested to Apple CEO Tim Cook that Vision Pro be made more affordable by around 10,000 yuan, or $1,376. The client, who asked not to be identified by his first name because he was uncomfortable dealing with international media, stated that many Chinese consumers could choose to acquire a used Vision Pro because of the price break that comes with buying from vendors who are not associated with Apple.
 
According to a translation, the hashtag "is it worth paying for the China version of Vision Pro" was prominently included in many of the most popular postings on the gadget on the Chinese social media site Weibo on Friday.
 
There were no comments from Apple.
 
According to an Apple filing, Greater China accounted for around 18% of Apple's revenue in the three months that concluded on March 30.
 
With increased focus on national security over the past year, Apple has seen increasing competition from Huawei products and other local businesses.
 
Chen went to a big Beijing store to pick up his preordered Vision Pro and get some instruction on how to use it.
 
Salespeople at the Apple shops in Beijing said that every half-hour training session scheduled for preorders of the Vision Pro on Friday was full, running from 8 a.m. to 10 p.m.
 
Apps for shopping, gaming, and viewing movies have been released in Vision Pro versions by Chinese giants including Tencent, Alibaba, and JD.com.
 
(Source:www.cnbc.com)

Christopher J. Mitchell

Markets | Companies | M&A | Innovation | People | Management | Lifestyle | World | Misc