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13/11/2024

Samsung Faces Pressure As U.S. Tariffs And AI Chip Shortage Weigh On Shares




Samsung Faces Pressure As U.S. Tariffs And AI Chip Shortage Weigh On Shares
Shares of Samsung Electronics, the world’s largest memory chip maker, have plummeted to their lowest levels in over four years, as analysts cite a combination of external challenges, including the potential impact of U.S. tariffs under the Biden administration and its struggle to capitalize on the surging demand for artificial intelligence (AI) chips.
 
U.S. Tariffs and Supply Chain Pressures
 
Samsung’s stock has been on a downward trajectory, falling 34% year-to-date, marking its worst performance in two decades. The company is particularly vulnerable to the tariff policies of the United States, which have raised concerns about reduced demand for its chips in major markets. President Joe Biden’s administration has threatened to impose new tariffs on Chinese imports, potentially including components used by tech firms like Samsung. Analysts warn that these tariffs would disproportionately affect Samsung, which relies heavily on Chinese customers and suppliers.
 
Samsung’s Korean competitor, SK Hynix, has seen a different trajectory, posting a 32% rise in stock value this year. Hynix has managed to increase its sales of high-end AI server chips to U.S. customers such as Nvidia, positioning itself more favorably in the market for next-generation chips. Analysts believe Hynix’s growing presence in AI chip production helps buffer the company from the tariff fallout, giving it an edge over Samsung in this rapidly expanding sector.
 
Lagging in the AI Chip Boom
 
While the memory chip market has seen substantial growth due to the rise of AI applications, Samsung has struggled to keep pace with the demand for AI-specific chips. This is particularly critical as AI technologies, such as machine learning and natural language processing, require specialized chips with higher processing power and efficiency. Companies like Nvidia, a leader in AI chip production, have benefited from this boom, with their stock soaring by nearly 200% this year.
 
Samsung, in comparison, has been slower to respond to this demand. As AI applications continue to expand, the need for more advanced chips is expected to increase, and Samsung’s lack of focus on this niche could hinder its future growth potential in this lucrative market.
 
Broader Market Impact
 
The pressure on Samsung comes amid broader concerns over global supply chain disruptions, which have further exacerbated challenges for tech giants. While Samsung remains South Korea’s most valuable stock, the broader KOSPI market, which tracks the performance of the country’s major companies, has also seen declines, falling by 1.5% in the last session. Investors have grown increasingly cautious about the tech sector’s outlook, with geopolitical tensions and trade disruptions further complicating the recovery.
 
In addition, concerns from South Korea’s government about potential market shifts have added to the uncertainty. President Yoon Suk Yeol recently warned that Chinese rivals might respond to U.S. tariffs by slashing export prices, further intensifying competition for Samsung and other Korean chipmakers.
 
Looking Ahead
 
Despite the challenges, Samsung has ample resources to weather these pressures. The company has a diversified portfolio, including strong positions in consumer electronics and mobile phones, which could help cushion the impact of any downturn in the semiconductor market. However, the ongoing concerns regarding tariffs and competition in the AI sector will continue to weigh heavily on its stock performance.
 
As the global chip market continues to evolve, Samsung will need to adapt quickly to maintain its competitive edge. Strengthening its position in the AI chip market and navigating the complexities of U.S.-China trade relations will be key factors determining the company's recovery and long-term growth prospects.
 
(Source:www.usnews.com) 

Christopher J. Mitchell

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